Bully for "them"

Today is the final day of Bullying-free Week. The supposition I make from that is from tomorrow we can feel free to resume bullying. Yes, I know it is a serious subject, and it is wrong of me to make light of it; but I have serious doubts about whether wearing a pink shirt for a week will produce anything more substantive than body odour.
I was a bully at school, but I was a selective bully; I bullied only those who in my view could be bullied, though none deserved it. I, in turn, was mercilessly bullied by those who perceived I could be bullied and that continued well into adulthood—yes, I know you are reading this Rob.
However, nobody deserves to be bullied and the fact that bullying has always occurred doesn’t justify it let alone condone it and I support the premise of drawing attention to it. I also commend the on-going work, particularly in schools, of the facilitating organisation, The Ministry of Education’s bullyingfreenz. 
Bullyingfreenz has an excellent website—comprehensive and informative. And, unlike their flagship week, it is there to stay and available permanently--in recognition perhaps that so is bullying.
But, why the pink shirt? The website does not explain it, so we are left to surmise that in some archaic way bullyingfreenz believes that the colour pink is the signature colour of one of the most bullied sectors of our society—the LGBTIQA+ community.There is a hint of that on the website, given an entire section is dedicated to that community and justifiably so. 
But surely bullyingfreenz wouldn’t resort to the cheap trick of stereotyping?
I would hate to think that, even worse, encouraging heterosexuals to wear pink means he or she is relating to and showing solidarity with “them”. I felt the same about the use of the word they in “they are us.” Words such as they and them immediately draw a distinction and have a whiff of superiority, though I am sure that was not the intent.
So, no, you have not seen me wear a pink shirt this week.  Wearing one in a week when I went to Hamilton would be like the risk of wearing a cow costume down there—being objectified.
  But no, I have not not done it for any of the reasons outlined above. Fact is, I have never worn a pink shirt. Never shall. It has nothing to do with gender politics or stereotyping. Pink is simply not my colour.
And, yes, I do support the work of bullyingfreenz. Good on them for doing what they can.