Political correctness, if not dead, is at least comatose. It was fun while it lasted, and a hobby for some, but it was not sustainable against the onslaught of derision brought on by its self-perpetuating stridency and farcicality. I think its nadir came with the 1979 edict (Radio New Zealand) that the term man-hole be replaced with person-hole. There are of course other examples. But, those are in the past. These days it appears that the final and sole bastion of the PC Brigade is food. There are still those who consistently and insistently tell us what is healthy and, more often, unhealthy for us to eat and drink. Even there it is often a moving feast, if you will forgive the play on words. This week a glass of red wine is good for us; next week, likely as not, it is not. However, one of the more consistent and possibly accurate targets for the PC Brigade is soft drink. I must admit that they have come up with a substantial body of evidence that excessive drinking of soft drinks is bad for us. Certainly, they have changed my thinking and I have moved from standard Coke to Zero, though I have never drunk much of any soft drink so any improvement is negligible. Still, I think they have a point. And that is why the following ad., reproduced lately on Facebook, would be so horrifying to them. In fact, I am prepared to say that even when it was first run in the 1950s it was so out of place, so inaccurate, so stupid, it was farcical and possibly dangerous. You wouldn’t be able to run it these days; possibly it shouldn’t have been allowed to have run in those days. But, Fryday is taking itself too seriously, just like the PC Brigade. Let’s just accept that this ad will never ever run again, and sit back and have a laugh at quite possibly the most stupid ad. ever inflicted on us.
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