Women have periods. Period.

It must be one of the silliest articles yet in a periodical renowned for silliness. This morning the NZ Herald published an article on how much periods cost women over the course of their lifetimes. That wasn’t the silly part. The silly part was listing what else that money could be spent on. And no amount of obfuscation such as the article’s “Just Kidding” last line can obscure the fact that the article is just plain stupid.
Am I taking it too seriously? Possibly. What do I know? I am a man.
But the same edition of the NZ Herald carried an article about a British lawyer (a male) who has been roundly criticised for his “objectification” of women by describing a female lawyer’s Linkdin photo as stunning, and his own daughter as “hot” after she posted a photo of herself working out in a gym. And by the way, whilst his phraseology by contemporary standards may be unacceptable, they are nevertheless accurate—in both cases.
But is that story any more objectifying women than one calculating the cost of their periods and the equating that cost to:
*Nearly 4000 jars of Marmite
*4251 packets of TimTams
*A Damascus Skull Dagger (whatever that is)?
Now, I know the article is not seriously suggesting that the money—$16,000, by the way—could be better spent on these items. But then to compound the silliness by stating that items such as tampons, pads, pain-killers and panty-liners are “so-called luxury items” just rubs it in. And who calls them that, by the way? I am sure women don’t. And I am damn sure you would be hard-pressed to find a man who does. The most you would get from a man would be why doesn’t the Herald even it up and ask what it costs for man to shave over his lifetime. The difference is that a man doesn’t have to shave. As I understand it, women don’t have such a choice—and I am not talking about the shaving.
No, women have periods. Period. They confront them. They contain them. They control them. But they should not be confronted with the cost of them—still less the implication  TimTams would be a more inviting alternative.