Beige of Honor

Some decades ago followers of the New Zealand Men’s Cricket team were called the Beige Brigade. It was because they adopted the then predominant colour of the team’s uniform. And whilst many of those supporters enthusiastically accepted and embraced the nomenclature there were others among us who saw Beige Brigade largely as a derisory term, haplessly promoting that most colourless of colours largely confined previously to the underwear of women who have lost hope, interest or purpose.
 The men’s cricket team soon adopted different colours—pragmatically those of its principal sponsor—and beige was soon confined to memory, a few hapless souls on the Eastern Stand at Eden Park, most of the Canterbury Cricket Crowd,  and all of The Warehouse’s ladies underwear lineup.
That was until this week. This week we saw the color (sic) make an appearance—indeed a predominant and assertive fanfare—at the latest fashion show of the self-proclaimed doyen of fashion, music and presidencies, Kayne West.
Now, as everybody knows, Kayne West struggles for kredibility in most all facets of life. His marriage to Kim Kardashian first and then and his proclamation at the MTV Video Music Awards that he would run for the American Presidency in 2020 eclipsed even his calling his son North. It is foolish to think of Kayne West as anything other than a talentless Chicago rapper with an inflated ego that borders on the Messiah Complex. If you would like examples of musicians who succeed where West fails look to P-Diddy and Usher—they at least have creed.
So, why does Fryday even mention him? Only because I am starting to feel about “our very own” Lorde in the same way I feel about Millie Elder-Holmes and Caitlyn Jenner. In Millie’s case her over-exposure is not entirely her fault, but as predicted by Fryday on August 21 we had not seen the last of her; barely a week later she was in the media again displaying and espousing a very important commentary on societal mores and their role in making her a victim of that self-same society—in other words, her latest tattoo.
Neither is it Lorde’s fault that she is pictured in the front row of Kayne West’s show, only one seat along from Kim Kardashian. But she was and she was photographed and that photograph was promoted assiduously throughout New Zealand as if New Zealand, through Lorde, had suddenly found its place in the world, and was now widely recognised—even without a new flag.
Frankly, I would have been more impressed if she had been photographed next to North Korea’s Kim Jong-un.
But she wasn’t. She was there at Kayne West’s fashion frippery where he unknowingly, and she knowingly, evoked and endorsed an image and colour that New Zealanders, seemingly with the sole exception of Lorde, have long forsaken and which today is treated much as an embarrassment.
OMG!
Lorde wears beige!
Tell me it is not so.
Lorde help us.