The Tui billboard “Santa even likes ginger kids. Yeah Right!” offends J White. He says, and Fryday quotes here the NZ Herald: “It (the billboard) is offensive and degrading towards children and singles out a natural occurrence of which a child has no control…” Besides the sentence being grammatically bankrupt, the sentence itself is equally if not more offensive than the billboard. Is J White implying in the phrase ‘has no control over” that, if they did, children would elect to be something/anything other than a Ginga? Well, they may do. But I can’t see the same implicit phrase/aspiration being levelled at a brunette, raven-haired or blonde….well, blonde, maybe. But it was not that which caught Fryday’s attention. It was the brewery’s apology and explanation. They did not wish to give offence, they said. It was a scheduling glitch, says DB. A mistake. It was placed in the wrong location. It was supposed to be placed where no-one who saw it would be offended by it. Where those who did see it would enjoy the laconic and iconic humour. Where there was humour. Certainly not where it wound up…Hamilton.
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