The fourth biggest burger chain in the world has been accused of targeting poor New Zealanders. The basis of the complaint, from Wai Community Board chair Derek Battersby, is that Carl’s Jr. is opening stores in “deprived” areas such as Glen Innes, Takanini and Avondale. Oh? They can’t be all that deprived if they have a Carl’s Jr., Helensville doesn’t have one. Mr Battersby’s concern, and for this we can read assumption, is that low socio-economic groups—deprived groups—will be more susceptible to the high calorie intake/menu offered by Carl’s Jr., which boasts by the way a foot long cheeseburger. Mr Battersby recommends what today seems the all-too omnipresent panacea of all perceived ills: “a campaign to educate people about fast food.” Just another case, I suggest, of everybody wanting to teach somebody something. And like every other education campaign, other than Drink-Drive, unlikely to make one iota of difference. Anyway, Mr Battersby’s so-called deprived persons are not being targeted by Carl’s Jr.—they haven’t even opened a store in Hamilton—fast food is targeted by deprived persons—and most everyone else as well. It’s the way the world is. Mr Battersby may not like it, but there is little use in him not accepting it.
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